What are the pros and cons for a wechat official account?
Pros
Your company owns the account legally
The account looks more authentic to consumers since the company’s legal name will be displayed on the information page
Such account enables overseas companies to run WeChat Advertising
Cons
Higher annual verification fee charged by Tencent $99 (instead of 300RMB for Chinese company)
Takes 2-4 weeks to set up
Can’t transfer the account to another legal entity